The positioning partner that turns visibility into profitability.  And no, you don't have to create a course.

GETS YOU PAID

POSITIONING THAT

The Positioning Partner

The Positioning Program

The Positioning Playbook

WAYS TO POSITION YOURSELF:

MEET THE TEAM

2014

Started

LA, CA

Location:

We define and communicate your brand’s unique expertise and value, differentiating it from competitors. This strategic positioning—paired with fresh, cohesive visuals—elevates brand recognition, fosters customer loyalty, improves sales, and creates a distinct competitive advantage, all while guiding your marketing efforts with clarity and purpose.

What We Do

We are The Positioning Pros - founded by Tracy Cotton Martin and Gilleon Smith-Mercado—best friends turned powerhouse business partners with a shared mission: to help talent build sustainable, high-impact careers. With Tracy’s 15+ years of experience booking top-tier keynote speakers and Gilleon’s 20-year expertise in brand strategy and business development, we’ve created a program that takes the guesswork out of building a successful personal brand.

Who We Are

Watch this

-DEJA RILEY, NYC

"Working with Gilleon and Tracy has been one of the most affirming and energizing experiences of my professional life. "

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Ready to take your brand to the next level?
Discover where you stand with our free Positioning Quiz—a quick, powerful assessment designed to show you exactly what’s working, what’s holding you back, and how to move your business into its prime position.
 Take the quiz today and start building the brand you’re meant to be known for.

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that's where the pros come in

In today’s noisy world, even the smartest businesses and the most powerful messages get lost in the crowd. That’s why positioning matters.

It needs positioning....

Your brand doesn’t need a megaphone.