MEET THE TEAM
2014
Started
LA, CA
Location:
We define and communicate your brand’s unique expertise and value, differentiating it from competitors. This strategic positioning—paired with fresh, cohesive visuals—elevates brand recognition, fosters customer loyalty, improves sales, and creates a distinct competitive advantage, all while guiding your marketing efforts with clarity and purpose.
What We Do
We are The Positioning Pros - founded by Tracy Cotton Martin and Gilleon Smith-Mercado—best friends turned powerhouse business partners with a shared mission: to help talent build sustainable, high-impact careers. With Tracy’s 15+ years of experience booking top-tier keynote speakers and Gilleon’s 20-year expertise in brand strategy and business development, we’ve created a program that takes the guesswork out of building a successful personal brand.
